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CALLING OUT THE GAME ON AND OFF THE COURT.
Record-Breaking Sale

Jordan's Last Dance Jersey Torches Auction Records

A Michael Jordan jersey from his 'Last Dance' season has sold for a record-breaking $12.3m, surpassing the previous record for a piece of Jordan memorabilia.

ELElise Lee
Oct 4, 2026 · 2 min read
Michael Jordan Last Dance — Chicago Bulls - New Jersey Nets match on March 28, 1991.jpg
The Eloquent Peasant / CC BY-SA 4.0, via Wikimedia Commons

A Michael Jordan jersey from his 'Last Dance' season has sold for a record-breaking $12.3m, surpassing the previous record for a piece of Jordan memorabilia.

  • The jersey was worn in game three of the 1998 NBA Finals.
  • The sale marks a new record for a piece of Jordan memorabilia.
  • The previous record was held by a jersey from game one of the 1998 Finals.

The Record-Breaking Sale

A Michael Jordan jersey from his 'Last Dance' season has sold for a record-breaking $12.3m, surpassing the previous record for a piece of Jordan memorabilia.

The jersey was worn in game three of the 1998 NBA Finals, where Jordan helped the Bulls win the series 4-2 for his sixth and final NBA Championship.

The Previous Record

The previous record for a piece of Jordan memorabilia was $10.1m for his jersey from game one of the 1998 Finals.

The 'Last Dance' Legacy

Jordan's 'Last Dance' season was a highly anticipated and closely watched period in his career, and this sale is a testament to the enduring popularity of his memorabilia.

The 'Last Dance' documentary series, released in 2020, provided a behind-the-scenes look at Jordan's final season with the Chicago Bulls, and it sparked a renewed interest in his legacy.

The documentary series was a critical and commercial success, and it helped to fuel the demand for Jordan's memorabilia.

The Details of the Sale

The jersey was put up for sale by entrepreneur Ryan Gough and sold at Joopiter, Pharrell Williams' digital auction house, which gave it an estimated price of $10-15m.

This sale marks a new record for a piece of Jordan memorabilia, and it's a testament to the enduring popularity of his memorabilia.

According to a report by ESPN, the sale of the jersey was facilitated by a partnership between Joopiter and the Jordan Brand, which has been a driving force behind the sale of Jordan's memorabilia.

The partnership between Joopiter and the Jordan Brand has been instrumental in bringing together buyers and sellers of high-end sports memorabilia, and this sale is a testament to its success.

As reported by Forbes, the sale of the jersey is a significant milestone in the world of sports memorabilia, and it's a testament to the enduring popularity of Jordan's legacy.

The sale of the jersey is also a reflection of the growing importance of digital auction houses in the sale of high-end sports memorabilia.

Joopiter, Pharrell Williams' digital auction house, has been at the forefront of the digital auction market, and this sale is a testament to its success in bringing together buyers and sellers of high-end sports memorabilia.

Sources

  • The New York Times: Michael Jordan 'Last Dance' jersey sells for record $12.26 million
  • BBC: Jordan 'Last Dance' jersey sells for £9m

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